Camels Look Good Like a Cigarette Should

I hadn't realized that the new Camel cigarettes design that you see around is meant to be a permanent change. I suppose in 10 years they'll change it back and we'll all marvel. Here's hoping that Brand New is around to record the shift. Perhaps more addictive than smoking, the Brand New blog records changes in corporate logo design—and observes rightly that "Besides fragrances and perfumes, one of the few categories that has amazingly maintained a level of graphic sophistication and restraint is cigarette packaging. From the underrated simplicity of Marlboro, to the indefatigable Lucky Strike, to the sophisticated Gauloises, cigarette packs are remarkably simple."