I'd hazard that all the comments left on Chipotle Mexican Grill's Facebook page (what a ridiculous world) are the product of astroturfing, were it not for a note left by friend and fellow SXSW attendee Reihan Salam. He is quite real and, apparently, quite fond of Chipotle. That's okay, but for Facebook's sake it's probably bad that companies are joining Facebook to advertise direct-virally to consumers rather than advertising on Facebook, a viral network program.
Now to Dallas, then to the District. I have eaten well more than a dozen enchiladas at this point.
Posted by Kriston at March 17, 2008 1:42 PMChipotle and I have a long, storied romance that stretches back to 2001, when I was an impecunious recent college graduate. For lunch, I'd alternate between a pint of Ben and Jerry's Coffee Heath Bar Crunch (nutritious and filling) or a chicken burrito, heavy on the black beans. I've since cut most of the ice cream for my diet, but I will never surrender my burrito bol. My dearest wish is to be buried in a burrito bol, garnished by black beans, mild salsa, sour cream, and hundreds of pounds of dirt.
Posted by: Reihan at March 17, 2008 5:41 PM